Comment
From the perspective of an editorial creative who has run a successful publishing agency, Paul regularly writes and comments on publishing and content marketing: online, in print and in person.
Online:
Paul comments regularly for the newsletter and website of the Content Marketing Association (formerly the Association of Publishing Agencies). Click to read:
The e-mail newsletter revived!
The Magnetic appeal of magazines
Your ideal social media images? Print covers!
Brands can create titles – or buy them
A new distinction in the content market?
Content and the Customer Journey
‘Magazine’ and ‘app’ – two words which may not belong together
A customer publication – for a publication’s customers
Will Guardian Labs change content marketing?
Porter magazine: Bags of influence
Why brands should listen to the rhythm
Don’t let the term ‘engagement’ be taken from us
Why content curators are like superstar DJs
It’s working with content – but is it “marketing”?
Our tablet magazines can succeed, even if others can’t
Why content marketing should be going native
Editorial Content needs Editors!
Why does branded new media still use old media terms?
Are our ‘supermarket titles’ part of the Press?
We mustn’t say bye, bye to bylines
Brands and agencies take note – magazines are trending
Coca-Cola: If this is content, bring back editorial
Job titles in our brave new world of content
Three attitudes which clients ought to change
Whether magazines or mobiles, it’s editorial engagement
Digital Content – are you better than a bedroom?
3 reasons why branded content is now better than the mainstream
5 people who should not produce your content
Creating editorial content for editorial brands
Size matters – a new format for client publications?
Do customers know what they need to read?
3 reasons to hate video content
Speaking the customers’ language
Paul writes on Oxford and the media, for the Oxford University Alumni website
Essays:
Paul has contributed essays to the Customer Publishing Studies published by Marketing magazine. Hover on the covers for details and click to read:
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In person:
