Comment

From the perspective of an editorial creative who has run a successful publishing agency, Paul regularly writes and comments on publishing and content marketing: online, in print and in person.

Online:

Paul has commented for the newsletter and website of the Content Marketing Association (formerly the Association of Publishing Agencies). Click to read:

The e-mail newsletter revived!

The Magnetic appeal of magazines

Your ideal social media images? Print covers!

Brands can create titles – or buy them

A new distinction in the content market?

Content and the Customer Journey

Making noise about magazines

‘Magazine’ and ‘app’ – two words which may not belong together

A customer publication – for a publication’s customers

Will Guardian Labs change content marketing?

Being proud of publishing

Porter magazine: Bags of influence

Why brands should listen to the rhythm

Don’t let the term ‘engagement’ be taken from us

Why content curators are like superstar DJs

It’s working with content – but is it “marketing”?

Who are you calling a guru?

Our tablet magazines can succeed, even if others can’t

Why content marketing should be going native

Editorial Content needs Editors!

Why does branded new media still use old media terms?

Are our ‘supermarket titles’ part of the Press?

We mustn’t say bye, bye to bylines

Brands and agencies take note – magazines are trending

Coca-Cola: If this is content, bring back editorial

Job titles in our brave new world of content

Three attitudes which clients ought to change

Whether magazines or mobiles, it’s editorial engagement

Digital Content – are you better than a bedroom?

3 reasons why branded content is now better than the mainstream

5 people who should not produce your content

Creating editorial content for editorial brands

Size matters – a new format for client publications?

Do customers know what they need to read?

3 reasons to hate video content

Speaking the customers’ language

Respect for Print

Paul has written on Oxford and the media, for the Oxford University Alumni website

Essays:

Paul has contributed essays to the Customer Publishing Studies published by Marketing magazine. Hover on the covers  for details and click to read:

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In person:

Paul has spoken about editorial, publishing and content marketing on panels, at conferences and in roundtable discussions.
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Paul was a Guest Speaker at MagFest, the Edinburgh International Magazine Festival, in August 2012
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